Leadership Perspective – Leveraging a unique heritage to advance place-based innovation
Coming out of the Greek financial crisis, Greece officials have had to rethink using its unique assets of cultural heritage, architectural phenomena, and rich history to innovate its economy. The roots of innovation are in culture, content, art, design, and new thinking: all things Greece has had throughout world history. In a one-on-one conversation, the Deputy Greek Minister of Tourism will discuss Greek’s current model for tourism and share insights on the future of the Greek tourism industry.
Sofia Zacharaki, Deputy Minister of Tourism, Greece
Moderator: Sotiris Polyzos, Journalist at TRT
Discussion questions:
- How can a country like Greece further leverage its cultural assets to drive growth?
- What are the cutting-edge touristic experiences in the 21st century?
- How can tourism be a lever for innovation in Greece?