Hasri A Hasan

Hasri is the Chief Operating Officer (COO) at The Northern Corridor Implementation Authority (“NCIA”). The NCIA is a body corporate, incorporated under the Northern Corridor Implementation Authority Act 2008 (Act 687), responsible for strategic socio-economic development of the Northern Corridor Economic Region (NCER) – a government initiative to accelerate economic growth and elevate income levels in the north of Peninsular Malaysia encompassing the states of Kedah, Perak, Perlis and Pulau Pinang.

In his current role, Hasri is responsible in operations, corporate advisory & strategic planning matters, which include the development of strategies to facilitate the delivery of NCER outcomes, as well as the review of new opportunities and initiatives that add value to the socioeconomic development in the region. Hasri has led numerous strategic initiatives for NCIA, include NCER Strategic Development Plan 2021-2025, as well as the development of NCIA’s transformation plan to strengthen NCIA’s positioning, role, operating model and focus going forward.

Prior to joining NCIA in 2014, Hasri spent 5 years in AirAsia Berhad as the Head of Performance Improvement where he led a team of regional consultants to deploy the Continuous Improvement Program at AirAsia Group. Before joining AirAsia, Hasri was a Manager in Ernst & Young Advisory Services (EY) in Kuala Lumpur and has led many corporate advisory engagements in Corporate Strategy, Program Management & Implementation and Process Improvement.

Hasri holds a Bachelor of Commerce Degree from the University of Western Australia, Perth, Australia.